vtwonen is the largest and most all-round home deco media brand in the Netherlands. It is expanding into a true multichannel brand including a magazine, a books series and other successful line & brand extensions. vtwonen was also a key pillar of the very succesfull ‘De Woonbeurs’, a home deco event that attracted more than 69,000 visitors during this year in October. Earlier this year vtwonen launched a large e-commerce platform vtwonen.nl - full of inspiration with 20,000 home deco products from over 140 brands. In September vtwonen launched a television programme on the Dutch SBS6 TV channel which has gained an average of 450,000 viewers per broadcast.With these launches Sanoma/SBS strengthens the position in Home Deco and takes big steps in the rollout of its domain strategy. As part of the domain strategy vtwonen is responding to the needs of b2c customers and b2b clients by offering them cross-media propositions.