SBS Broadcasting has launched KIJK in the Netherlands, a new and extensive video-on-demand platform. From now on, all video content from the Dutch TV channels SBS6, Net5 and Veronica, complemented with the best movies and hit shows, can be experienced everywhere through KIJK.nl.
Edwin Valent, Creative Director SBS, comments: “This launch is a next step in our Full Media Format roll-out. Through KIJK.nl we would like to offer our users the ultimate video experience through a distinct offering. We will not only offer the shows and corresponding fragments that viewers might have missed, but we will also offer our successful service ‘KIJK eerder’ which enables viewers to see formats before they are aired on SBS6, Net5 and Veronica. Examples include the successful TV series Elementary or the new show Beschuldigd. On top of this, there is exclusive extra content connected to our programmes. To complete the experience KIJK.nl also offers the best international movies, exclusive premieres and the biggest hit shows for a small fee. We will curate the content and adapt it to individual viewing habits. And we will continue to add content and functionality in the coming weeks, like an embed function for all video content. This will ensure that we do not only have the most extensive video platform, but also a platform that lives up to our own demands: allowing our users to view our content where, when and how they want to.”
KIJK is launched six months after the successful launch of daily channel-wide second screen application SBS6+. SBS6+ is the digital enrichment of a TV night from SBS6, the biggest channel of the SBS Group. SBS6+ has already reached 150,000 downloads for iPhone, iPad and Android and its web version is attracting thousands of visitors on a daily basis. Through video platform KIJK, SBS is adding another important service to its rapidly growing digital channels, implementing the SBS Full Media Strategy and ensuring that its greatly expanded digital reach will continue to grow in 2013.
Inge Witteman, T: 0031 20 8007544 / M: 0031 6 31698227 or email@example.com
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