Press releases, Other releases 19/2/2013 14:08

Sanoma builds new audiovisual platform for the Libelle brand 

At the end of this summer, Sanoma Media will launch the new digital television channel Libelle TV. The new channel will broadcast programmes representing an extension of the content of the Libelle magazines.  

Every week, Libelle’s readers find inspiration in their favourite magazine to get the most out of everyday life: practical recipes, heart-warming stories, great fashion, home and DIY ideas and much more besides. With Libelle, Sanoma targets the active woman who puts her family first, but also regards her own self-development and the society she lives in as important. Sanoma has been investing in the rock-solid Libelle brand for years, and two years ago also launched two extra monthly magazines under the same brand: the culinary magazine Libelle Lekker! and Libelle Mama!, the publication for and by mums with kids at primary school. Sanoma now plans to make television programmes on these and other themes together with the editors of Libelle. Libelle TV will be broadcast round the clock throughout Flanders via the Telenet digital basic package. 

“Libelle TV will be the ideal round-the-clock companion for multitasking women, helping them to get the best out of each day. Libelle TV will mainly emphasise locally produced content. The focus will be on new and inspiring Flemish programmes with a soft spot for the Libelle woman and her family. The Libelle magazines are read by over a million women in Flanders every week. Their loyalty to these publications shows that the themes they cover still have plenty of possibilities to offer. Sanoma wishes to create a 360° environment around these themes, and television was still missing from this. I am looking forward to the magazine’s content being reflected in our first digital TV channel.”

Anouk Mertens, Audiovisual Projects Manager 

New audiovisual plans for Sanoma Media

Sanoma Media had previously announced that it wanted to supplement its leading position on the Flemish magazine market with activities on other media platforms. Significant steps had already been taken with the stake in De Vijver Media and the starting up of Story FM. After radio, a fully-fledged digital TV channel fits perfectly with our ambition of expanding our audiovisual activities further.”

Aimé Van Hecke, CEO Sanoma Media Belgium

Partnership with De Vijver Media

The commercial operation of Libelle TV will be managed by Sanoma Media. For the sales of the advertising commercials, Sanoma Media will work with SBS Sales Belgium, which will in this way add a complementary channel to its portfolio.

About Libelle

Libelle is the magazine for the active woman with children. She combines numerous roles and tasks, is short of time, but tries to get the most out of the time she does have. She opts for quality and responsible living, but also for more enjoyment of her leisure time. She is looking for realistic tips and practical information to make each day go more smoothly, but also dreams of a beautiful home and a lovely garden, of nice clothes and an attractive appearance. With Libelle she can make these dreams come true. Libelle is a weekly Sanoma Media publication with a circulation of 218,000 copies and 1,049,200 readers. The culinary magazine Libelle Lekker! and Libelle Mama!, the publication for and by mums with kids at primary school, also come out every month. On the Internet, Libelle readers can also go to or For recipes, they can visit, or they can use their iPhones to consult the Libelle Lekker app. For the latest Libelle fashion collection, with great designs and strong colours, they can use e5 Mode and Avance. Sanoma Media also organises the annual Libelle Winter Fair, with more than 22,000 visitors.

About Telenet:

Telenet is a leading provider of broadband cable services in Belgium. Telenet provides cable television, high speed internet and telecom services, primarily to residential customers in Flanders and Brussels. Telenet also provides services for companies in Belgium and Luxembourg. Telenet is listed on the Euronext Brussels stock exchange under the ticker symbol TNET. For more information, please visit:

Contact person at Sanoma Media Belgium:
Anneliese Geerts
Sanoma Media Belgium
+32 495 200 453

Contact person at Telenet:
Stefan Coenjaerts
Woordvoerder Telenet
Tel : +32 15 33 55 44
GSM : +32 499 57 76 47

Contact person at De Vijver Media
Kristof Demasure
De Vijver Media
+32 478 22 06 82

Sanoma inspires, informs and connects. Sanoma is a leading European group with a focus on consumer media and learning. We bring information, experiences, education and entertainment to millions of people every day. We employ over 10,000 professionals in some 20 countries. In 2012, the Group’s net sales totalled EUR 2.4 billion. Sanoma’s shares are listed on the NASDAQ OMX Helsinki.