Press release 6/6/2012 16:00Helsingin Sanomat will adopt a management model where the management of the commercial organisation and the editorial staff are separate. Mikael Pentikäinen continues as Senior Editor-in-Chief. A business director will recruited alongside him. The director will be responsible for the result-oriented management of Helsingin Sanomat and Sanoma Kaupunkilehdet (Sanoma Free Sheets), and the operations of the commercial organisation.“The uncertain economy and transition in the media sector have affected the profit-making abilities of Helsingin Sanomat, and we will execute many extensive development projects. The purpose of the organisation and management model change is to ensure that the key people have enough time to take care of their respective core areas. The focus of the operations will also be clarified further”, says Pekka Soini, CEO of Sanoma News.“Helsingin Sanomat has developed its multichannel activities in an excellent way and is the pioneer of smart phone and tablet content in Finland. The combo subscription approach based on multiple channels has also garnered wide international attention for the paper. The change implemented now strengthens the management resources of the commercial organisation of Helsingin Sanomat. We want to ensure that good development continues, while we strengthen our competitive capacity both in the consumer and media market," Soini continues.“There are major content reforms being prepared at Helsingin Sanomat, such as redesigning the paper, the digital development programme and the merger of Nelonen News with Helsingin Sanomat. It’s great that I can concentrate on leading the newspaper and handling the demanding reforms,” Pentikäinen says.Additional information:Pekka Soini, CEO, Sanoma News, tel. +358 400 427 835Mikael Pentikäinen, Senior Editor-in-Chief, tel. +358 40 504 1944Sanoma News is the leading newspaper publisher in Finland, and its products in both print and digital format have a strong presence in the lives of their readers. In addition to Helsingin Sanomat, the largest daily in the Nordic region, the Division publishes Ilta-Sanomat, Finland’s largest quality tabloid and Taloussanomat, the number one digital financial media, as well as regional newspapers. Sanoma News is also among the most significant digital actors in Finland. Sanoma News is part of the Sanoma Group, a strong European media group operating in diverse fields of media in 20 countries.