Press release 17 October 2012The content of Helsingin Sanomat will be updated at the beginning of 2013. The paper will have two completely new sections focusing on recreational themes. The new Thursday and Saturday sections will give the paper new visual aspects and the final part of the Helsingin Sanomat week with new content to read. In addition, TV-Nyt, currently published inside the Nyt supplement, will be updated and made a stand-alone section. At the same time, Helsingin Sanomat will also start publishing a new weekly urban paper distributed free of charge to non-Helsingin Sanomat households in the capital region.The content changes are related to a previously published total renewal, through which Helsingin Sanomat will change format and develop in all channels. As of next January, the size of the printed paper will be a compact tabloid and it will have more pages. The online service will expand and become partly subject to a fee. The development work will especially invest in the journalistic quality of the content, and an optimal reading experience via all channels."This is the biggest reform of Helsingin Sanomat ever. We are building a paper which will cater to our readers new media use habits and future challenges. The key idea is to continue providing unique journalism for all reading habits and places," says Mikael Pentikäinen Senior Editor-in-chief of Helsingin Sanomat.New weekday and weekend content Readers will see the changes related to the paper size, structure and content as of next year. The Thursday and Saturday sections are totally new. Thursday themes include food and drink, health and wellbeing, style and beauty, as well as family and relationships. The Saturday section discusses science, new technology, travel and cars. TV-Nyt will be updated and it will be a stand-alone section published on Fridays.The existing familiar basic sections, such as Finland, News From Abroad, Finance, Culture and Sport will remain as they are. The Nyt supplement and Helsingin Sanomat Kuukausiliite will be published as usual. The content of the existing D sections will be part of the new Thursday and Saturday sections."The content reforms adhere to the weekly rhythm of our readers. From Monday to Wednesday, Helsingin Sanomat is a compact newspaper providing the news of the day and explaining what it means. From Thursday, there is preparation for the weekend, and the paper will have more extensive content. The focus shifts from the world and from news to home and recreation. The Nyt supplement and the new Thursday and Saturday together constitute a diverse recreational reading experience," says Ville Blåfield, development manager of Helsingin Sanomat.In addition to the new sections, Helsingin Sanomat will reinforce its status in the capital region by creating a new urban paper published once a week. The paper is free of charge and it will be delivered to up to 180,000 capital region households who do not yet subscribe to Helsingin Sanomat. The content of the paper comprises selected content from previous Helsingin Sanomat issues. At the same time, the urban news of Helsingin Sanomat will return online from the Omakaupunki.fi service to be part of Helsingin Sanomat.fi news pages. Omakaupunki.fi will be upgraded to the Metro paper's online service and will be renamed Metro.fi by 13 November.Additional information:Senior Editor-in-chief Pentikäinen, tel. +358 9-1222310, firstname.lastname@example.orgManaging Editor Antero Mukka, tel. +358 9-122 2450, email@example.comHelsingin Sanomat reaches 1.9 million Finns through different channels every week. In addition to the daily paper, Helsingin Sanomat includes the Nyt supplement, Kuukausiliite, Radio Helsinki and Helsingin Sanomat.fi. The paper can also be read on a computer, phone or tablet, e.g. iPad.Sanoma News is the leading newspaper publisher in Finland, and its products in both print and digital format have a strong presence in the lives of their readers. In addition to Helsingin Sanomat, the largest daily in the Nordic region, the division publishes Ilta-Sanomat, Finland’s largest quality tabloid and Taloussanomat, the number one digital financial media, as well as regional newspapers. Sanoma News is also among the most significant digital actors in Finland. Sanoma News is part of the Sanoma Group, a strong European media group operating in diverse fields of consumer media and learning in 20 countries.