For general media distribution on 1 June 2011Sanoma News Oy, TS Group, Kaleva Oy and Mediahouse ESA Group are consolidating their collaboration with regard to market place business operations. Sanoma News is selling 10 per cent ownership of Oikotie Oy to TS Group, and 8 per cent and 7 per cent ownership to Kaleva and Mediahouse ESA Group, respectively."The transaction represents our goal of reinforcing the nationwide market position of Oikotie.fi by broadening ownership to include some of Oikotie's most important cooperative partners. Oikotie's growth is already strong and the collaboration allows us to further accelerate the rate of growth," says Pekka Soini, President of Sanoma News.TS Group's Turun Sanomat and Mediahouse ESA Group's Etelä-Suomen Sanomat have been involved in the establishment and development of Oikotie since the beginning. Cooperation with Kaleva began in 2009. The newspapers work in close sales cooperation with Oikotie.The arrangement's objective is to serve Oikotie's customers in the best possible way."Local visibility is particularly important with regard to the property and housing market and car sales, not to mention recruitment ads. This partnership gives us better starting points for building up Oikotie's local brand presence," says Jukka Haapalainen, Managing Director of Kaleva Oy.Oikotie.fi is the leading housing, car and job advertising site in Finland, reaching more than 400,000 unique visitors a week.More information:Pekka Soini, President, Sanoma News, tel. +358 (0)9 122 2000Jaakko Ketonen, Executive Vice President, TS Group, tel. +358 (0)50 64692Jukka Haapalainen, Managing Director, Kaleva, tel. +358 (0)400 450 671Jukka Ottela, Chief Executive Officer, Mediahouse ESA Group, tel. +358 (0)44 7360202Sanoma News is the leading newspaper publisher in Finland, and its products in both print and digital format have a strong presence in the lives of their readers. Sanoma News is part of the Sanoma Group, a strong European media group operating in diverse fields of media in 20 countries.
TS Group, Kaleva Oy and Mediahouse ESA Group buying shares in Oikotie Oy
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