Sanoma News enters daily deals business through the acquisition of the Offerium online service, which distributes companies' offers to consumers. Users of the online service can purchase various products and services through Offerium at a price at least 30 percent lower than the normal price.The acquisition supports the growth objectives of Sanoma News."Daily deals business is one of the fastest-growing forms of Internet business. We intend to invest strongly and on a quick schedule in this business. We believe that the large visitor counts at our versatile online services will help in making voucher business into a success story in Finland as well," says Pekka Soini, President of Sanoma News.Of Sanoma News websites, Iltasanomat.fi and HS.fi, among others, belong to the most popular in Finland and have hundreds of thousands of visitors daily.Daily deals business will be a part of Sanoma Digital Finland, which currently runs such famous brands as Oikotie, Huuto.net, Rakentaja.fi, and Keltainen Pörssi."The new business model will help us serve our consumer customers even better. At the same time, it makes our business more diverse," says Jarkko Kyttänen, Vice President of Sanoma Digital Finland.Oskari Lehtonen, the Managing Director of Offerium, is satisfied with the corporate acquisition. He believes it will benefit all users of the service."Our present advertising customers will benefit greatly from Sanoma News' possibilities to market offers to consumers. For the end customers, the acquisition means even better offers," Lehtonen says.In addition to Lehtonen, the main shareholders of Offerium are Tommi Kolehmainen and Anni Kivirinta.More information:Jarkko Kyttänen, Vice President, Sanoma Digital Finland, tel. +358 40 703 5190Pekka Soini, President, Sanoma News Ltd, tel. +358 9 122 2000Oskari Lehtonen, Managing Director, Offerium, tel. +358 400 794 458Offerium will become a part of Sanoma News' Sanoma Digital Finland business unit. Sanoma News is part of the Sanoma Group, a strong European media group operating in diverse fields of media in 20 countries.
Sanoma News to enter daily deals business
Sanoma Media Finland Press Releases