Nelonen Media will expand its pay TV offering in Finland considerably.
In addition to the Premium sports channels, Nelonen Pro 1 and Nelonen Pro 2, the offering of entertainment channels is about to grow with Nelonen Kino (movies), Nelonen Perhe (Family; geared towards families) and Nelonen Maailma (World; documentaries, travel, nature). All five channels are also available in HD.
"Part of our multichannel strategy is to expand the pay TV channel portfolio. We aim at taking over a major share of the pay TV market by offering content through several distribution channels and devices", says Hans Edin, President of Nelonen Media.
KinoTV, Nelonen Media's channel for movies and series, will be renamed Nelonen Kino in February. The new Nelonen Perhe and Nelonen Maailma start broadcasting in March. Nelonen Perhe offers programmes for the whole family whereas Nelonen Maailma shows quality documents, as well as travel and nature programmes.
Nelonen Media belongs to Sanoma Entertainment, which is part of Sanoma Media division of the Sanoma Group.