The first issue of Nõk Lapja Egészség, a new monthly health magazine of Sanoma Budapest, will be published on March 2007. The new magazine enlarges the female glossy portfolio of Sanoma Budapest and the popular Nõk Lapja brand.
Sanoma Budapest has been publishing a variety of quality magazines under the well-known and popular brand name Nõk Lapja: In addition to Nõk Lapja, women's general interest weekly, the selection includes the monthly Nõk Lapja Évszakok as well as Nõk Lapja Konyha and Nõk Lapja Esküvõ covering subjects on cooking and weddings. Brand extensions also include Nõk Lapja Café, Hungary's most popular website for women and the Nõk Lapja Mûhely book series. The new magazine will offer as rich and high quality editorial content as Nõk Lapja, to readers interested in a healthy way of life.
The new magazine will be distributed in 100,000 copies. Editor-in-chief of Nõk Lapja Egészség will be Ms. Magdolna Dezslik. The target group of the new title resembles that of Nõk Lapja: modern, active, self- and quality-conscious women, aged between 35 and 55 and interested in health related topics.
Sanoma Budapest is part of Sanoma Magazines, the magazine Division of the SanomaWSOY Group.