Sanoma Magazines Belgium has expanded its magazine publishing activities through a new unit specialising in customised publications for companies in both the B2C and B2B markets. Custom publishing unit Sqills will make full use of the expertise available at Sanoma Magazines Belgium: editorial know-how and extensive expertise in research, database management, distribution, and advertising.

Sqills started a campaign for the Vlaamse Liga tegen Kanker (Flemish League against Cancer) for which it developed the magazine called Gezonde Tips van Vips (Healthy Tips from VIPs). Sqills is also preparing a quarterly magazine for a European energy company Electrabel that will be distributed to all Electrabel customers, an edition of more than 2,000,000 copies.

Sanoma Magazines Belgium is part of SanomaWSOY’s magazine publishing division Sanoma Magazines B.V., the fifth-largest publisher of consumer magazines in Europe. The division publishes some 220 magazines in nine European countries.